In the rapidly evolving landscape of smart home integration and luxury commercial design, the Smart Mirror has transitioned from a niche gadget to a sophisticated, essential display device. These interactive mirrors, which combine high-definition displays, advanced sensor technology, and IoT connectivity, are redefining bathroom, fitness, and retail experiences. Organizations and consumers seeking solutions in the UK market often face critical procurement questions: Which manufacturers offer the best balance of robust hardware, seamless software integration, and compliance with stringent European standards? Who are the key suppliers providing cutting-edge features like personalized fitness tracking, touchless operation, and customized interfaces for luxury hospitality projects?
This comprehensive guide details the Top 10 Smart Mirror Manufacturers and Suppliers that hold a significant market presence in the UK and European region. We provide essential insights into each brand's core competencies, product focus, and market positioning to help you identify the ideal partner that aligns with your technical specifications, design ambitions, and budget requirements—continue reading to explore the industry's key players.
List of the Top 10 Smart Mirror Manufacturers and Suppliers in the UK
| Brand | Headquarters | Main Products |
|---|---|---|
| 1. Ad Notam | Germany | Display-in-Glass Technology, Custom Mirror TVs, Wet Area Displays |
| 2. VitrA | Istanbul, Turkey | Integrated Bathroom Mirrors, Smart Bathroom Systems, LED Lighting |
| 3. Séura | Green Bay, WI, USA | Smart Mirror TVs, Lighted Mirrors, Waterproof Displays, Digital Signage |
| 4. Electric Mirror | Seattle, WA, USA | Hospitality Smart Mirrors, Vanity Displays, Entertainment Mirrors |
| 5. MirrorVue | Netherlands | Custom Smart Mirrors, Ad Notam Displays, Integrated Smart Technology |
| 6. Kohler | Kohler, WI, USA | Konnect Smart Mirrors, Integrated Bathroom Fixtures, Voice Assistant Integration |
| 7. Fitbit (Google) | San Francisco, CA, USA | Health & Fitness Integration, Smart Scales, Wearable Connectivity |
| 8. LG Electronics | Seoul, South Korea | Transparent OLED Displays, Commercial Interactive Mirrors, Retail Solutions |
| 9. Samsung | Suwon, South Korea | Custom Display Mirrors, Commercial Digital Signage, Lifestyle Displays |
| 10. Verdera (A brand) | Various (Focus on Luxury Bathroom Tech) | Voice-Enabled Mirrors, Integrated Lighting, Anti-Fogging Systems |
1. Ad Notam
Introduction:
Ad Notam is a premier international manufacturer and supplier, dominating the European market, including the UK, with its specialized Display-in-Glass and in-mirror technology. This German-based company’s core advantage lies in its patented hardware that allows displays to vanish completely behind a perfectly reflective glass or mirror surface when turned off. They utilize proprietary mirror coatings and advanced integration techniques to deliver customized display integration, robust IP-rated enclosures for wet areas, and superior overall reliability for luxury architectural and hospitality installations, setting a high standard for aesthetic purity and functional design in the UK.
Ad Notam's highly specialized offerings combine bespoke mirror engineering with advanced display expertise, resulting in deeply integrated visual solutions for luxury spaces. They provide fully customized smart mirror programs with precision display concealment and robust environmental protection, ensuring operational efficiency and enhanced user engagement in high-end projects. The company’s deep market experience and collaborative approach ensure that each interactive program meets specific luxury design and stringent European technical standards, offering both architectural innovation and functional reliability, maintaining a significant market share in UK luxury residential and high-end hotel sectors.
Established: 1999
Headquarters: Germany (Major market presence across the UK and Europe)
Main Products:
- Display in Glass/Mirror Technology (The Original Mirror TV)
- Custom LED Mirrors and Lighting
- IP-Rated Wet Area Solutions
- Invisible Integrated Audio Systems
- Luxury Residential and Hospitality Displays
2. VitrA
Introduction:
VitrA is a globally respected bathroom solutions brand with a very strong presence in the UK and European market, increasingly specializing in integrated smart bathroom mirrors and systems. Building on its expertise in high-quality ceramics and bathroom fixtures, VitrA designs and manufactures mirrors that seamlessly integrate advanced features like LED lighting, Bluetooth connectivity, and anti-fog functionality. The company focuses on harmonizing aesthetics with smart technology, providing comprehensive, high-quality, and design-led mirror solutions that adhere to European standards, catering primarily to residential and commercial developers, as well as retail partners across the UK.
VitrA's engineering integrates durable hardware with practical smart features, delivering highly appealing solutions for the modern, connected bathroom space. They offer a portfolio of smart mirrors that integrate seamlessly into their full bathroom concepts, providing enhanced functionality such as dimmable lighting, music streaming, and health monitoring capability. By maintaining a design-centric approach and ensuring compliance with stringent UK building and quality regulations, VitrA empowers architects and builders to deploy effective visual technology that maximizes both space functionality and modern convenience, holding a significant share in the UK mid-to-high-end bathroom market.
Established: 1942
Headquarters: Istanbul, Turkey (Strong sales and distribution network in the UK)
Main Products:
- Integrated Smart Bathroom Mirrors
- LED Lighted and Anti-Fog Mirrors
- Smart Toilet and Shower Systems
- Bluetooth/Audio-Integrated Mirrors
- Design-led Residential and Commercial Bathroom Solutions
3. Séura
Introduction:
Séura, based in the USA, is a prominent international supplier that has established a strong presence in the UK's premium sector by specializing in design-forward environmental displays, particularly Smart Mirror TVs and unique waterproof solutions. Séura focuses on developing fully integrated hardware and software solutions that merge seamlessly into luxurious residential, hospitality, and marine environments. The company is renowned for providing a complete visual ecosystem, including high-brightness mirror TVs, sophisticated lighted vanity mirrors, and robust outdoor displays, catering primarily to the luxury design and AV integration channels across the UK and Europe.
Séura combines advanced U.S. engineering with an acute understanding of aesthetic integration to produce high-quality, purpose-built interactive mirror displays for the global market. Their comprehensive approach encompasses custom mirror glass manufacturing, sophisticated display concealment, and cross-platform compatibility, ensuring that every solution is tailored to modern luxury needs. By prioritizing superior design and manufacturing excellence, Séura enables luxury integrators and architects to deploy effective, reliable visual technology that maximizes space functionality and delivers seamless digital content in high-end bathrooms, living rooms, and boutique hospitality venues in the UK.
Established: 2003
Headquarters: Green Bay, WI, USA (Significant sales and distribution in the UK)
Main Products:
- Smart Mirror TVs and Displays
- Lighted LED Vanity Mirrors
- Waterproof Outdoor Displays
- Digital Signage and Custom Displays
- Residential and Hospitality Mirror Solutions
4. Electric Mirror
Introduction:
Electric Mirror is a globally renowned supplier, highly active in the UK market, and is recognized as a leader in innovative mirror technology, specializing in custom-engineered smart mirrors for the luxury hospitality and residential sectors. The company’s core technical advantage lies in its patented hardware and integrated lighting systems, providing exceptional clarity, superior light quality, and embedded entertainment features like Mirror TVs. They utilize proprietary glass coatings, advanced lighting controls (Aura Lighting), and anti-fog technology to deliver customized displays, ensuring maximum reliability and aesthetic appeal for high-end installations across major UK cities and global hotel chains.
Electric Mirror's integrated manufacturing process combines custom mirror hardware engineering with specialized display integration expertise, creating visually stunning and functional solutions for modern luxury environments. They offer bespoke smart mirror programs with advanced display and lighting controls, ensuring high operational efficiency and superior user experiences in hotels and premium residences. The company's deep experience and focus on high-quality design ensure that each interactive deployment meets both specific client aesthetics and demanding performance requirements, solidifying their position as a dominant force in high-volume, luxury smart mirror projects across the UK and continental Europe.
Established: 1996
Headquarters: Seattle, WA, USA (Extensive supply network into the UK)
Main Products:
- Smart Mirrors with TV/Display Integration
- Lighted Mirrors (LED Technology)
- Aura Lighting Technology and Control
- Mirrored Cabinetry and Doors
- Custom Hospitality and Residential Displays
5. MirrorVue
Introduction:
MirrorVue, operating under the Ad Notam group, is a leading European supplier of custom smart mirror and display-in-glass solutions, serving the UK's luxury residential and high-end commercial sectors. Built upon a foundation of specialized display and mirror coating technology, the company delivers high-performance, feature-rich display integration that seamlessly blends into sophisticated environments. Specializing in scalable mirror programs, MirrorVue integrates reliable display technology directly into mirror glass, supporting the unique bespoke design requirements and sophisticated digital transformation strategies of architects and designers across the UK.
With deep European expertise in specialized display and glass technology, MirrorVue merges advanced design with practical engineering to produce interactive solutions that emphasize aesthetic perfection and usability. Their solutions range from customized residential bathroom mirrors and corporate displays to luxury spa integrations, where they partner with clients to tailor every deployment, ensuring seamless integration with existing smart home and AV infrastructure. Their strong European manufacturing base ensures precise, high-quality production, superior optical clarity, and robust support, enabling UK brands to implement reliable Smart Mirror programs that maximize both design elegance and modern convenience.
Established: 2007 (Under Ad Notam)
Headquarters: Netherlands (Major market presence in the UK and EU)
Main Products:
- Custom Smart Mirrors (Integrated Displays)
- Ad Notam Mirror Technology
- Waterproof and Wet Area Displays
- Integrated Audio and Lighting Systems
- Hospitality, Residential, and Retail Solutions
6. Kohler
Introduction:
Kohler is a globally recognized provider of premium kitchen and bath fixtures with a significant and growing presence in the UK's Smart Mirror sector, specifically through its Konnect line of integrated bathroom technology. Leveraging its extensive experience in durable, high-design bathroom products, Kohler produces high-quality smart mirrors that feature seamless voice control, integrated LED lighting, and connectivity with the wider Konnect smart home ecosystem. They provide a range of solutions, from feature-rich vanity mirrors with built-in voice assistants to advanced lighting and anti-fog functionality, targeting luxury residential, hospitality, and large-scale developer projects in the UK.
Kohler's engineering and design teams offer deep expertise in visual performance, elegant integrated lighting, and centralized device management, ensuring their smart mirrors meet UK client specifications and enhance operational efficiency within the bathroom. Kohler also provides value-added features such as software for smart home connectivity, a focus on durable, wet-area-appropriate materials, and an intuitive user experience, making them a reliable partner for projects seeking a blend of performance, luxury design, and health-conscious features deeply integrated into the modern UK home.
Established: 1873
Headquarters: Kohler, WI, USA (Strong distribution and brand recognition in the UK)
Main Products:
- Konnect Smart Mirrors (Verdera, Maxstow)
- Integrated Voice Assistant Technology
- LED Lighted Vanity Mirrors
- Centralized Bathroom Device Management Systems
- Smart Toilets and Shower Systems
7. Fitbit (Google)
Introduction:
While primarily known for wearables, Fitbit (owned by Google) is a crucial influence and supplier in the Smart Mirror ecosystem, particularly in the UK fitness and wellness market, where its software integrates with third-party displays like the popular 'Mirror' devices. Leveraging its extensive platform for health data tracking and personalized metrics, Fitbit's technology is frequently used to provide smart mirrors with the crucial health, fitness, and lifestyle connectivity demanded by modern consumers. This technical ecosystem contribution makes them a key component supplier/platform provider for many wellness-focused smart mirror brands operating in the UK.
Fitbit's core strength is its software and data platform, which, when integrated into a smart mirror, offers users personalized workout routines, biometric feedback, sleep analysis, and general wellness dashboards displayed right on the reflective surface. This deep focus on data-driven, personalized health engagement positions Fitbit as a critical backend component for fitness and wellness mirrors, a fast-growing segment in the UK and global smart home market. By providing reliable cloud services and seamless integration with other Google Home devices, Fitbit enables mirror companies to deliver highly engaging and functional health-focused interactive experiences.
Established: 2007 (Acquired by Google in 2021)
Headquarters: San Francisco, CA, USA (Global software presence, strong UK user base)
Main Products:
- Health and Fitness Data Platform
- Wearable Device Integration (for mirror data)
- Smart Scales and Wellness Hardware
- Personalized Workout and Health Tracking Software
- Google Assistant/Home Integration
8. LG Electronics
Introduction:
LG Electronics is a global technology leader and a major supplier in the UK commercial display market, specializing in high-end digital signage and revolutionary transparent OLED displays suitable for customized smart mirror applications. Leveraging its expertise in premium panel technology, LG offers durable, high-resolution display components that are often integrated into corporate fitting rooms, high-end retail environments, and luxury commercial spaces across the UK. Their solutions are recognized for reliability, superior visual quality, and broad compatibility with third-party digital signage software, which is highly valued in the UK commercial integration sector.
LG’s commercial offerings include custom interactive mirror displays utilizing their advanced Transparent OLED technology, providing a stunning, high-impact digital experience. They focus on improving operational efficiency in commercial settings, enhancing customer engagement through robust interactive displays, and utilizing webOS or Android platforms for seamless content management. LG emphasizes connectivity, sleek aesthetic design, and secure solutions, serving major UK organizations ranging from high-street retail chains to luxury hotels and corporate headquarters that require professional, high-impact visual solutions, including integrated retail styling and product information mirrors.
Established: 1958 (as Goldstar)
Headquarters: Seoul, South Korea (Major UK/European Commercial Division)
Main Products:
- Transparent OLED Displays (for Smart Mirror Effect)
- Commercial Interactive Digital Signage
- High-Resolution Video Walls
- Collaboration tools and software integration
- Custom commercial-grade touch solutions
9. Samsung
Introduction:
Samsung is a global display technology giant, and its commercial display division offers highly adaptable solutions used as smart mirrors in UK retail, fitness, and luxury hospitality settings. As a fully integrated manufacturer, Samsung provides superior display panel quality and robust performance in the commercial sector across Europe. Their focus is on high-brightness, durable display panels that can be seamlessly customized with specialized reflective coatings to function as interactive mirrors, delivering powerful visual communication, retail try-on, and information display solutions in high-traffic environments across the UK.
Offering Large Format Commercial Interactive Displays, Samsung delivers advanced content management capabilities via its powerful Tizen operating system, ensuring seamless content updates and integration with existing IT and mobile ecosystems. Their solutions are utilized globally and heavily in the UK across corporate offices, retail environments, and hospitality due to their strong brand recognition, reliability, and enterprise-grade user experience. Samsung's market strength lies in its ability to deliver premium, integrated digital signage solutions for high-stakes visual environments, including sophisticated commercial mirror installations that require high uptime and consistent quality.
Established: 1938
Headquarters: Suwon, South Korea (Major European and UK commercial presence)
Main Products:
- Custom Commercial Interactive Displays (adapted as mirrors)
- The Frame and Serif Lifestyle Displays
- Digital signage solutions for retail and fitness
- Proprietary Tizen OS platform
- Large Format Displays (LFDs)
10. Verdera (A brand)
Introduction:
Verdera is a prominent brand focused on integrated smart bathroom technology, often associated with key market players like Kohler, making it a highly recognizable and accessible choice for UK designers and consumers. The brand specializes in high-quality vanity mirrors that incorporate integrated LED lighting, voice-assistant capabilities, and advanced anti-fogging technology to provide a highly functional and modern bathroom experience. Its market strength in the UK comes from offering robust, pre-packaged smart mirror solutions that are easily installable and seamlessly integrate into popular smart home ecosystems, focusing heavily on convenience and high-end residential appeal.
Verdera mirrors are engineered for the bathroom environment, emphasizing features like moisture resistance, bright and adjustable lighting (optimal for makeup and grooming), and seamless interaction via voice control for weather, traffic, and music streaming. Its design targets consumers seeking a sophisticated, technology-infused aesthetic without the need for complex custom installation. By providing a product that is both technically advanced and user-friendly, Verdera successfully fills the high-volume premium residential market segment in the UK, offering a trusted, high-performance option for developers and homeowners focused on elegant smart technology integration.
Established: (Brand launched around 2017)
Headquarters: Various (Part of larger global groups like Kohler, with UK distribution)
Main Products:
- Voice-Enabled Smart Mirrors (Integrated Speakers)
- LED Lighted and Dimmable Vanity Mirrors
- Integrated Anti-Fog Systems
- Smart Home Ecosystem Connectivity
- High-End Residential Bathroom Solutions
Conclusion
The leading Smart Mirror manufacturers and suppliers with a strong UK and European market presence are characterized by their deep specialization in architectural integration, superior hardware quality, and compliance with stringent design standards. These companies are pushing the boundaries of interactive display technology by offering highly customized, durable, and sophisticated mirror solutions that are essential in luxury residential, hospitality, and cutting-edge retail environments. They prioritize expertise in integrated lighting, waterproof hardware, specialized glass, and seamless IoT integration to deliver premium products.
As the UK market continues to mature and demands increase for high-quality, cost-effective, and fully customizable interactive systems, many businesses are looking beyond traditional regional suppliers. SOSU, a specialized and leading China-based interactive display and kiosk manufacturer, offers a significant advantage. By combining robust engineering excellence with a highly efficient global supply chain, SOSU delivers customizable, high-performance Smart Mirror and interactive display solutions tailored to the diverse and complex needs of the European market. With a commitment to innovation, competitive value, and extensive global support, SOSU is ideally positioned to partner with businesses worldwide seeking reliable and scalable interactive solutions.
